I find your next customers, and bring them to your business.
For B2B founders who feel the market’s saturated and the pipeline is drying up, and want a systematic approach run by someone they trust.
who you’d work with
I’m Christine Liu. I spent six years in sales and partnerships at fast-growing tech companies across Southeast Asia and Europe: Shopee and Ninja Van in Singapore, then TikTok as a client partner in Singapore and London.
Over the years, I’ve spoken with many founders about finding their next customers, and the answer was usually simpler than it looked. It just needed someone to own it and see it through. That’s why I started sunlitoracle.
how I reach new customers
Finding the businesses most likely to buy, and starting a real conversation with each one.
I look beyond the customers you’d normally go after, and find businesses that are a strong fit for what you sell but haven’t heard from you yet.
Each one is tailored to the person’s role, their business and what they’re likely focused on right now, and sent under your brand.
A planned series of follow-ups over three weeks, each one personal and relevant, so promising leads don’t go quiet.
the way I work
Years in fast-growing tech companies taught me to move quickly, take ownership, and make the most of what’s already there. With you, I keep things simple, tell you plainly what’s working and what isn’t, and share the numbers every week.
how it works
We discuss your short, medium and long-term goals and priorities. Then I go through your deck, site, past deals and clients to see what’s working, and we agree who you’re best placed to win next and two or three ways to position you for them.
you getA clear direction: which segments to go after first, and the angles we’ll test.
Based on that conversation, I build a list of around 200 leads, each with a named contact. I research them against CHAMP, a well-established sales qualification framework, looking for signs of the challenge you solve, the person who decides, the budget, and a reason it’s a priority now. We then start with the strongest.
you getA researched list and a pitch we go through together, keeping only what fits your goals.
I open the conversations under your brand and follow up consistently over three weeks, testing different angles and messages to see what resonates.
you getReal conversations with the right people, and a weekly review of which angle is working best.
When someone is interested, I book the meeting and send you a prep sheet: who they are, what they care about, and what they’re likely to ask.
you getMeetings in your calendar, and everything you need to walk in prepared.
We review what worked, and I document the whole process so your team can carry it on.
you getA playbook to keep, and a clear view of what to do next.
selected work
I inherited a leads list most people thought was used up. Once I looked beyond fashion and beauty, it turned out plenty of home improvement businesses, from bathroom fitters to blinds companies, were ready to grow on TikTok, and many quickly became significant paying customers.
We were an emerging delivery company in a very competitive market. I sold directly to retailers and e-commerce platforms, and partnered with marketplaces to reach sellers we could never have reached one by one.
also at tiktok
In Singapore, I helped European and US companies, including Amazon Prime Video, foodpanda, HBO and WarnerMedia, expand into Southeast Asia.
In London, I managed close to 30 fast-growing UK brands, growing their TikTok advertising together with their marketing and leadership teams.
All results are from my in-house roles at these companies.
kind words
It has been a great pleasure to work with Christine. She is bright, passionate and knowledgeable in her domain, and always gives the right advice in a timely manner whenever a problem arises.
Christine was handed some of the largest, most scrutinised key accounts in the region, across entertainment and ride-hailing, industries she hadn’t worked in before. Within months she was confidently running these accounts.
ways we can work
Steady new conversations with the right people, without hiring a full sales team first.
A focused trial run, for faster sales cycles. A week of onboarding, a week building 200 researched leads, three weeks of outreach and follow-up, and a final week for review and handover.
An ongoing sales engine, for bigger deals and longer sales cycles. 200 researched leads to start, then up to 100 new leads each month, with ten weeks of outreach and a success fee agreed upfront.
Not sure yet? Start with a two-week starter: a clear direction, 50 researched leads and your message sequence, credited if you continue.
Fees depend on scope. We’ll talk it through on a short call, and you’ll have your proposal within 24 hours.
questions people ask
Yes, as part of your team and under your brand. You approve the list and the messages before anything goes out.
Usually you do: I find the right people and book the meetings. If you’d rather I take deals through to signed, we can agree that too.
Mainly LinkedIn and email, with every message written by me.
It depends on your market and deal size, so I won’t promise a number upfront. You’ll see every number in the weekly review: leads contacted, replies and meetings booked.
You’ll see everything in the weekly review: who I’ve contacted, who replied and what’s been booked. As one of my first clients, your results also become my case study, so they matter to me as much as they do to you. And on the pipeline programme, part of my fee is a success fee, so I earn more when you win clients.
We’ll spot it in the weekly numbers and adjust the targets or the message straight away.
A hire takes months to find and ramp up. I start the week after we agree, with no long-term commitment.
The monthly fee covers the work: research, writing, follow-ups and booking meetings. Closing is in your hands, and bigger deals can take months, so the success fee means I earn more when you win. We share the risk, and it costs a fraction of hiring someone.
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